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Destiny 2 Sales fell more than 50%
Destiny does not only consist of the Game Destiny 1 and Destiny 2, it is a ten year game plan from Bungie to create this world we now know as Destiny.
And this ten year game plan will only come to fruition if the game continues to be successful.
Destiny 1 has kicked things off three years ago and it was a great success , as of 2nd of september 2017 5.6 million copies of the game has been sold worldwide.
And it should be a success because a massive budget of $500 million dollars was allocated to this game.
To put it into perspective one of my favorite movies the Dark Knight had a budget of $180 million dollars. And if you have 500 million in dollar bills , you can create a single stack of bills that will be 6 times as high as mount everest.
So without a doubt 500 million dollars is a huge amount of money. It is unclear whether this amount was allocated towards only Destiny 1 or to the whole franchise. But we know for sure that some of the money is spent on production, and it also includes money spent on marketing and money spent towards gaming events like E3.
But as with any other games all of these costs will somehow need to be earned back in order to make a game profitable.
Like I said before Destiny is a ten year plan, and with that there are also sales projections in order to make sure the company stays profitable over the ten year period to pay their employees and to pay for all of the technical investments to keep a gaming company running.
And there are first signs that shows that Destiny 2 is not performing as it should be in terms of sales.
The first sales numbers are published by NPD, a market research company, and their data shows that the US physical sales of destiny 2 declined more than 50% in the month of september if you compare it with the release of Destiny 1 in 2014.
A 50% drop is never a good sign, but is it as bad as it sounds?
First of all the research only shows figures for Physical copies, and the gaming industry is moving towards digital copies, I also bought destiny 2 online as a digital copy instead of having a physical disk. And back in September activision also announced that Destiny 2 sales surpassed the original's records for engagement and digital sales in the launch week.
So could it simply be that sales moved from physical copies to digital? Well luckily we have some data, according to a Activision executive the Destiny digital sales mix is around 35% percentage of total sales back in february of 2017. And this was around the high 20% in february of 2016.
So even if Destiny 2 digital sales are up significantly versus the original Destiny , it is highly likely that overall sales will still be down compared to the first title.
Analysts estimates that the total first month destiny 2 sales including digital downloads and physical sales will be down roughly 40% from the first month sales of destiny 1.
Another cause of it could be that the launch of destiny 2 was only on xbox one and playstation 4 whereas the previous game was also launched on the older gen platforms.
Also we should remember that Destiny 2 has not been launched yet on PC, so it could be that people that were still on their playstation 3 or xbox 360 were just waiting for the PC release, and not to forget the huge influx of new potential pc gamers that wants to try out the game as well.
So it will be very important to monitor the PC release of the game.
Personally I am not that worried that they won't earn enough money with the game, the people that have bought the game will probably buy the DLC as well and not to forget Eververse also provides a constant stream of revenue for bungie.
But the lower sales rate does reflect a concern of mine which is that the hype around destiny might be lower than expected. And this might be a dangerous situation, especially if you take into account the negative community feedback at the moment surrounding the crucible, the end game and iron banner.
If Bungie does not address the concerns of the game, people might get fed up with it and simple leave the game or they might switch over to other games. And there is some hefty competition coming up, Warframe has gained popularity and there are popular future titles like borderlands 3, the division 2 and new games like Anthem that are coming up, that a lot of people are interested in.
But dont get me wrong I love destiny and I really wants this game to succeed, not only because my channel is about destiny, but mostly because the community is so great. People carrying players in the raid or in trials, and guardians helping each other out in public events and strikes. These games where people help each other and come together to enjoy a game is really a unique thing that is hard to find in other games.
So thats it for the video, sales are lower than expected but lets see how the PC release will be and the first DLC will be released soon as well, which should help bring in more people to the game.
I hope you enjoyed watching this video, if you do a positive like rating is appreciated.
Subscribe for more future destiny content. And as always I will see you in the next video guardians.
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